COMPANY/ORG
UC DAAP
PROJECT TYPE
Student Group Project
COLLABORATORS
YEAR
2024
CATEGORIES
Brand Identity
Packaging Design
Product Design
PROBLEM STATEMENT
Many teens aren't getting the vitamins and nutrients they need to feel and perform at their best. The market for teen-specific supplements is limited, packaging is outdated, and messaging often feels confusing or off-putting to teens and parents alike, making it hard for families to find options that fit.
DESIGN SOLUTION
Nudge is a direct-to-consumer, personalized supplement brand offering a sleek, portable, refillable vitamin dispenser that fits into teens' busy lives, with vibrant colorways that let them make it their own. Through customizable products, motivating messaging, and eye-catching packaging, Nudge meets teens on their level and empowers them to take control of their health.
NOTICE
FINAL DELIVERABLES
