COMPANY/ORG
UC DAAP
PROJECT TYPE
Student Project
YEAR
2022
CATEGORIES
Visual Identity
PROBLEM STATEMENT
The current PNC Festival of Lights identity fails to capture the scale, vibrancy, and spirit of the event it represents. It reads as cold and generic, with no visual tie to the zoo that so much of the light show is themed around.
DESIGN SOLUTION
The new identity captures the vibrancy, energy, and elegance the Festival of Lights deserves. It draws on the event's core values of community, celebration, and holiday magic, embodying them in a playful new logo, a refined wordmark, and a bright, celebratory palette.
NOTICE
FINAL DELIVERABLES
