COMPANY/ORG
UC DAAP
PROJECT TYPE
Senior Capstone Project
YEAR
2025-2026
CATEGORIES
Brand Identity
Campaign Strategy
Apparel Design
PROBLEM STATEMENT
Cincinnati's lifting community is fragmented across gyms that rarely intersect, each with its own culture and history. That separation leaves the wider scene disconnected and the city's lifting legacy largely overlooked.
DESIGN SOLUTION
Lift Cincy is a gymwear brand that unites the city's gym communities and celebrates its strength culture through themed clothing drops made in collaboration with local gyms. Each drop is unique to its location, giving lifters a reason to explore new gyms and helping build a more connected Cincinnati lifting scene.
NOTICE
FINAL DELIVERABLES
