COMPANY/ORG
Crown Equipment Co.
PROJECT TYPE
Assigned Personal Project
YEAR
2024-2025
CATEGORIES
Brand Identity
Packaging Design
Product Design
OPPORTUNITY STATEMENT
Crown Equipment has been supporting New Bremen since it opened its doors over 80 years ago. There is a clear opportunity to celebrate this relationship, as well as the town's unique history and culture.
DESIGN SOLUTION
Bridge's Supply Co. is a hypothetical zero-proof whiskey label developed by Crown and bottled in New Bremen, drawing stylistic inspiration from the town's history as a canal town and its landmarks. Its products, a zero-proof whiskey and a themed deck of cards, serve as gifts to the community and invitations to come together.
NOTICE
FINAL DELIVERABLES
